Keshet Shoes is an Israeli shoe brand that produces each pair of shoes through fair trade in a factory located in Tel Aviv. The leather is carefully selected and purchased from small, local businesses that import skins to Israel. Each new model undergoes quality control by Keshet herself, who wears the shoes for a full day to test their comfort. Only then will she confirm continued production of the model. In her words, "I believe shoes are the true window to you soul, and I wish you could find some of yourself in my designs."