Shelly Glasberg founded Simee, a natural cosmetics company named after her grandmother, with her mother, Pnina. “Simee is the woman I aspire to be,” she says, “A true Wonder Woman who knows how to sew, embroider, cook—she would do everything perfectly. Our company is dedicated to her memory.”
Pnina absorbed the world of pharmacy at a young age, since her father was the head pharmacist at Helena Rubinstein. She chose a profession dedicated to natural and health-focused medicine, and is a believer in the effectiveness of these products.
Shelly is a graduate of an aromatherapy course led by Idit Chen. She strives to connect the natural cosmetics world to women who value a natural and vital lifestyle.